ITS pays homage to the past to mold the future! 

Moving forward with a new generation, we have re-branded our logo. We felt it was time for a modern, fresh, and progressive logo that pays homage to our history while also simplifying and modernizing the company for future success. Here is how our logo has evolved since the beginning and why we have restyled it in 2023:

Here are a few points detailing how we came up with the new logo design:

  • Letters aligned and straight paying homage to older versions prior to 2000. This keeps us in line and on track to continue with the ITS way of Integrity, Tradition, and Service. 
  • Kept the same black, gray, red color scheme allowing our customers to continue recognizing our signature red letters and trucks heading down the road.
  • We have omitted spelling our company name out in the logo similar to our original logo in 1956. Most existing and loyal customers know us by ITS.  We feel that we have been blessed to have been in business for over 67 years building a positive reputation and we hope to continue building that trust for generations to come. 
  • Have the letter tubes moving forward displaying progress towards growing our business by way of our dedicated customers, trusted suppliers, and loyal employees.
  • When spelling out our company name, we will be excluding the "Corporation" on the end.  This term doesn't fit the smaller, family business that we are.  We are proud of our close knit, family culture and believe "Industrial Tube & Steel" says enough.  


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